4 Tips For Developing Your Personal Brand | All This & More at the Women in West Africa Entrepreneurship Conference

Posted on Monday, April 22nd, 2013 at 2:53 PM

By BellaNaija.com

Your personal brand (i.e. what you are recognized as being about) is your biggest asset, whether you’re an entrepreneur or a determined woman trying to scale the career ladder. It is not enough for young Nigerian career women to just be good at what they do or to be a great personality, effective reputation management is essential to make it in the big time and avoid any damaging slurs and assumptions about how you got there.

So how do we do this?

Understand & Live the Brand
International makeup megastar Eryca Freemantle stresses the importance of developing your personal brand early and as soon as you can afford to, bringing in professionals to help you develop and project it. Ultimately the responsibility lies with the individual. However, “Eryca Freemantle is a global brand, makeup artist to celebrities and consultant to major mainstream makeup brands. A teacher and trainer to students from across the world. I had to learn very early on what a personal brand is and what it means. I would say ultimately that at all times you should reflect your brand. Seek 3 to 4 personal brand developers to advice you accordingly. Your reputation follows you. he best will only want the best. Be the champion to your brand and your purpose.”

Be Consistent
Ronke Ige, Founder of Emi & Ben skincare says the best piece of business advice she’s ever received is “To strive for consistency in everything from your brand’s “tone of voice” and personality to how your company goes about its daily business.” Consistency reinforces the core values that you stand for and creates an authentic message that reinforces people’s perceptions of your personal and professional integrity.

Turn Beauty into a Business Asset
Nigeria’s leading female entrepreneurs are often glamorous and stylish women as well is being incredibly intelligent, and business savvy; unfortunately there will always be poisonous people who’ll try and use this combination against them to damage their personal brand. The key is to challenge these assumptions and make your femininity an asset, not something to be circumnavigated or hidden.

Nike Oshinowo is no stranger to controversial slurs about how her looks may have superseded her talents in achieving her incontrovertible successes as a female entrepreneur. The former beauty queen hit back at her critics with a frank interview in the April issue of TW Magazine and now leads a workshop on “Challenging perceptions to create profit – Translating your femininity, beauty and lifestyle into credible business ventures”.

Always Deliver on Your Brand Promise
Super successful business leader Chichi Nwoko, who brought Nigerian Idol to our shores, says “With regards to personal branding, it is the single most important thing one has to do as an entrepreneur. One should determine the specific thing(s) that one wants to be know for as one’s brand deliverable promise at any time. While there may be circumstances beyond one’s control to deliver promptly on one’s brand promise especially, given the structural hindrances which are often prevalent in such developing countries as Nigeria, it is nevertheless crucial that one should strive not to lower one’s standards and integrity.”

Whatever you decide your personal brand is, it should be easily identifiable with the real you that your friends and family recognise. It’s a lot easier to create a consistent, authentic story when you’re projecting your best side as opposed to trying to be someone totally different.

You can meet Nike Oshinowo, Chichi Nwoko, Eryca Freemantle, Ronke Ige and many more women like them who’ve successfully created powerful personal brands at the Women in West Africa Entrepreneurship conference taking place 20-22nd June, 2013 in the Eko Hotel and Wheatbaker Hotel in Lagos. For more i

 

THE PAIN IN LEADERSHIP

THE PAIN IN LEADERSHIP: The Nigerian story.

I often wonder what propels people to take up leadership positions in society. My literature of human knowledge tells me that leaders are either born or made. If they are born with the traits and gifts thereof, it translates to possible positive achievements.  On the other hand, if they are made, frankly, it can go either way.

The rhetoric and semantics of the discuss aside, my take on the subject of leadership is primarily taken from the Book of Nigeria, a gospel according to godfatherism.

In the early days of Nigeria's quest for self governance, the principal political actors were men and women of substance, intellect, patriotism and spirited(Positively). There focus was the achievement of independence for Nigeria and the enthronement of an egalitarian society. This was achieved albeit circumspectively. Today, the story is absolutely different. Leadership is an all-comers affair. Practically, the living and the Dead are leaders in Nigeria( Umaru Yar'Adua on my mind). Why is this so? The rout to leadership is so polluted that those that make it to the top must be soiled in the process of getting there. The toxicity pervades and permeates every facet of our National life from the pulpit to the slaughter houses. From the cradle to the grave. The sickness is always there in forms that defy the average human intellect. However, it shows up in more ways than one via corruption.

Human frailty aside, the constitution of a country is designed to rein in mans weaknesses to the vagaries of his environmental challenges. That's why they say the law is no respecter of persons or the ignorance of the law is not an excuse. By this same token, no one is above the law. The law, in my humble view, has been trampled and crushed in Nigeria. Due process is never followed transparently. Even when it seems to be followed, it is selectively skewed towards depriving some elements of their constitutional rights within the ambits of the law. Nigeria is one big mess.

Back to leadership. I have tried to paint a picture to show the milieu in which our leaders are spewed from. Within the confines of this environment, it is near-impossible to brew a new spirit that will fill new bottles. It sounds sarcastic. Prove me wrong. From the kindergarten the Tertiary institutions, students are trained with the belief that you must have a godfather to get to the top. Getting a job is no longer by merit. That's for the dogs. With this kind of upbringing who cares about excellence in academics? In recent years, we have noted, with chagrin, the ill prepared graduates our university system brings to the labor market. They are never marketable or Bankable. That is to say, they are never employable. The streets of Nigeria are littered with the consequences of this societal lapse. These were meant to be the leaders of tomorrow. Do they, for that matter, do we have a time called tomorrow with characters such as these roaming the streets? Kidnappings, Murder(Ritual), gangsters, massive robberies, assassinations, terrorism, militancy and what-have-you have since become the order of the day. In fact, we have learnt to live with these and more.

With a twisted and jaundiced mindset, how can we expect to have great leaders coming out of HELL? Sad......................If you are waiting for my solutions, ba bas!!!!For all intent purposes, Nigeria should be confined to the pages of HISTORY. However, since we are still here, the way forward is through a revolution...The truth is bitter. 

 

Africa and the Plight of a wasted Generation

Africa And the Plight of a Wasted Generation

From St. Ives to Inverness; from the Isle of Man and stretching across the City of London; and even in places like Tristan da Cunha, a UK Overseas Territory and the most remote inhabited island chain on the planet, this has been a long weekend of celebrations. It started officially on Saturday (and even with the characteristically gloomy British weather) the streets of all cities have been aglow with images of the Union Jack. It has been a long weekend awash with celebrations of the Queen’s Diamond jubilee.

As I sat watching the incessant dripping of the rain through my window, I could not help but wonder if an average African born 60 years ago will have any cause for celebration – that is if they were fortunate to see their 60th anniversary. As if to lend credence to my thoughts, the double tragedy in Africa’s most populated country on a day so aptly tagged ‘Black Sunday’ seemed to have been the one thing I needed to realise the futility of any struggle to make meaning of life – especially as an African.

I was forced to take a look at what Africa was in 1952 and what did I see? I saw US-educated Dr. Kwame Nkrumah who had been elected prime minister of the Gold Coast (the British Colony that later becomes Ghana). That seemed to be the beginning of a new era for a continent that had not known any form of freedom for centuries since it was enslaved and colonised. There was hope for the continent as continental Africans who were at that time studying in America and Europe such as Kwame Nkrumah of Ghana, Jomo Kenyatta of Kenya, Leopold S. Senghor of Senegal Julius K. Nyerere of Tanzania, Nnamdi Azikiwe and Obafami Awolowo of Nigeria were all returning to mother Africa, preaching and applying their political ideology for African nationalism and Pan-Africanism. Their political philosophy which assumed the new role of pedagogy for promoting internal liberation.

There were beacons of hope across the continent 10 years later,  by 1962, when a majority of the continent gained independence. But unlike the  about 4200 beacons of the Diamond Jubilee which as they  were  lit, had three generations of Royalty watching, with smiles on their faces, I wonder if anyone can look back and smile at any of the beacons of hope that were lit in Africa in the early 1960s.

Let me look at a few:

The first is Leopold Sedar Senghor. According to Senghor the value of African socialism was founded on the African understanding of family based on philosophical intuition through the concept of Negritude: “The family in Africa is the clan and not as in Europe ‘mum, dad and the baby’ it is not the household but ‘the sum total of all persons, living and dead, who acknowledge a common ancestor.’ As we know, the ancestral lineage dates back to God”.[1]

Leopold S. Senghor – Negritude

Senghor saw a common factor of Africanity as consisting in the state of being ‘black’, ‘negritude’, ‘negroness’. Hence the Afro-Negro worldview could be sustained by an intuitive consciousness that opens itself up in communal embrace to the rest of the world culture. African culture was therefore, a symbiosis of different elements, in a symbiotic encounter, in which association was free and beneficial to all. Senghor felt that Negritude could open up a harmonious basis for integration of black and white values with a view of bringing into being a new African personality which necessarily contributes to the civilization of values. In this light negritude was seen as a cultural heritage of the Negros and an embodiment of cultural, economic, political and social values of the Black people.

It is against this backdrop that negritude was seen as being not just a mere theoretical speculation or simply a philosophy of being but also a philosophy of praxis aimed at liberation. Its aims and objectives were considered the same as those pursued by all African nationalists following independence, namely, the truth of their “being” and “culture” as well as the full mastery of their environment. Negritude was nothing more than the Black man’s attempt to regain what Jean-Paul Sartre calls an ‘existential integrity” on the original purity of one’s existence.

60 years on: the African still lives on an existential mirage. The lines between life and death are blurred. People go to church and do not return. Others board flights or cars but never reach their destination. Children are born only for them to witness the agony of starvation, deprivation and die of curable diseases before their first birthday. Maybe the problem was Negritude – either hoping too much or too little!

Julius Kambarage Nyerere, like Senghor saw in African socialism, the only

Nyerere – Ujaama Socialism

veritable tool that could affect the political and economic liberation of Africa. Like Senghor, Nyerere felt that “the foundation and objective of African socialism is the extended family.”[2]  The familyhood depicted by Ujamaa, therefore, went beyond the basic family nucleus; beyond the tribe, the community, the nation. It must include the entire human race. It x-rayed the traditional life of the African people where the sense of brotherhood was strong: where “society is so organized that it cares about the individual”.[3] In short Ujamaa socialism was said to be an attitude of mind needed to ensure that people care for each other’s welfare. In Nyerere’s conceptual schemes, therefore, the solution to the African predicament and the sure road to freedom, laid simply in the adoption of African socialism which was antithetical to capitalism. Nyerere’s Ujamaa was clearly a theory that was aimed at transforming independent Africa.

60 years on: capitalism reigns supreme in Africa. Individualism is manifested in the grabbing attitude of politicians who think only of making quick gains at the expense of the masses. Even China which is communist at home is capitalist in Africa. May be there should have been a middle way!

Zik – Neo-Welfarism

This was sought by Nnamdi Azikiwe (Zik) whose major political thought centre around the idea of the regeneration of Africa in socio-political life and what he termed “neo-welfarism”. The idea of the regeneration of Africa represents a call to a New Africa. Beyond the general tendencies prevalent in his time, to favour and refine socialist teachings and to reject capitalist principles, Zik was among the few thinkers who made frantic efforts in the search of a middle way between socialism and capitalism in his later years. Finding the major political systems – capitalism, socialism, welfarism – wanting, Zik, feeling that since none of them is totally bad, there was the need for the harmonization of these systems by combining what he believes to be the good elements in each of them. These results in what he called “neo-welfarism” which is “an economic system which blends the essential elements of Capitalism, Socialism and Welfarism  in a socio-economic matrix, influenced by indigenous African mores, to enable the state and the private sector to own and control the means of production, distribution and exchange, whilst simultaneously enabling the state to assume responsibility for the social services, in order to benefit the citizens according to their needs and officially specified minimum standard, without prejudice to participation in any aspect of the social services by voluntary agencies.”[4] The philosophical basis for neo-welfarism is eclecticism and pragmatism.

Unfortunately, pragmatism and eclecticism have been painstakingly removed from Nigerian political dictionaries and hence the via media has no place anymore. The fuel subsidy crisis was just one of many examples of where socialism and welfarism have been binned in favour of resolute capitalism. This should not have been surprising because Nkrumah had prophesied about them.

One of the most systematic and speculative of the freedom movement of post-

Nkrumah – Consciencism

colonial Africa was the theory of liberation of Kwame Nkrumah, which he expounded in his book Towards Colonial Freedom, written in 1947 and published in 1962. Nkrumah spoke of liberation as being mainly from colonialism, which to him was “…White man’s burden which rest heavily upon the shoulders of the so-called “backward” people who have been subjugated, humiliated, robbed and degraded to the level of cattle.”[5] .Nkrumah saw in the policies of the colonial masters a lot of hypocrisy. In their crafty nature, they masked their real inhumane nature and evil intentions so well that it was very difficult for the people to notice. “ the attitude of Britain, France, Spain, Italy and other colonial powers towards what they call “participation” by colonial people in colonial government and public affairs are half-way measures to keep them complacent and to throttle their aspiration  for complete independence”.[6]

In the light of this, Nkrumah saw the need to present a model theory for the liberation of Africa. He was partly motivated by the hope that the Socialist movement in the world at the time would overtake the capitalist – imperialism that exploited Africa.

Nkrumah, and other Africans having deciphered the distortions and platitude of European colonialism saw the importance of knowledge in the African crusade of decolonization against European colonialism, on the one hand, and on the other hand, the African liberation and development. Knowledge was necessary for power and for action. Nkrumah further wrote that

… there are vast numbers of ordinary Africans, who animated by a lively national consciousness, sort knowledge as an instrument of national emancipation and integrity. This is not to say that these Africans overlooked the purely cultural value of their studies. But in order that their cultural acquisition should be valuable, they needed to be capable of appreciating it as free men.[7]

There was a pressing need for Africans to get engaged in the de-colonial campaign as free historical beings, since, “the main purpose of the organization is to bring about a final death of colonialism and the discountenance of foreign imperialist domination”.[8]. This is because it was glaring that “outside interference does not help to develop their country, for it impedes and stifles and crushes not only economic progress, but the spirit and indigenous enterprise of the peoples themselves.[9]

60 years on: Outside interference has never been far from Africa. Its legacies are clear for all to see. Africa produces no guns but records the highest number of deaths by guns. The DRC, Somalia and Libya are living examples of foreign imperialist domination. The IMF and the World Bank have only succeeded in impeding and stifling economic progress with proposals that never seem to work but are always imposed on African governments.

60 years on after Nkrumah won  the first election in Africa as the PM of the Gold Coast, we are apt to wonder if it will be better if Africa could simple forget all the years of civil wars, genocides, apartheid, famine and diseases. Maybe we can start anew! But should this option be considered, Africa will have WASTED A GENERATION!

 

This paper is culled from a presentation I saw on the Internet. The contents are not mine...EMA NDON

NOTES:

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[1] Senghor; Poetry and Prose (Selected and trans by Reed and C. Wake) (London: Oxford University Press, !965), p. 43

[2] Nyerere: Ujamaa: Essays On Socialism (Dar-es Salaam :Oxford University Press 1968) p. 2

[3] Ibid p. 3

[4] Nnamdi Azikiwe; Ideology for Nigeria: Capitalism, Socialism or Welfarism. (Lagos: Macmillan Nigeria Publishers Ltd, 1981), p. x

[5] K. Nkrumah; Towards Colonial Freedom. “Africa in the Struggle Against World Imperialism” (London: Panaf Book Ltd., 1962), p. 29

[6] K. Nkrumah; Towards Colonial Freedom. “Africa in the Struggle Against World Imperialism” p. 27

[7] K. Nkrumah; Towards Colonial Freedom. “Africa in the Struggle Against World Imperialism” p. 4

[8] K. Nkrumah; Towards Colonial Freedom. “Africa in the Struggle Against World Imperialism” p. 41

[9] K. Nkrumah; Towards Colonial Freedom. “Africa in the Struggle Against World Imperialism” p. 42